Value Proposition Calculator
Your value proposition is the decision engine behind every sales deck, battlecard, and homepage. If it’s weak, everything built on top of it inherits the weakness.
This free calculator scores your VP across 5 dimensions: Clarity, Differentiation, Proof, Relevance to Buyer Pain, and Actionability, and shows you exactly where it breaks down. No signup required. Takes about 3 minutes.
Most value propositions we’ve tested score between 12 and 16 out of 25. Where does yours land?
01. Paste Your Value Proposition
Drop in the value proposition you’re currently using, from your website, sales deck, or pitch. One sentence or a short paragraph. The tool works with both.
03. See Your Gaps Instantly
Get a radar chart that maps your strengths and blind spots at a glance. Plus targeted improvement suggestions for your weakest dimensions, so you know exactly what to fix first.
05. Targeted Fix Recommendations
Not just a score, a roadmap. Each weak dimension comes with specific, actionable suggestions. Low on Proof? Add one third-party data point. Low on Differentiation? Apply the logo-swap test.
02. Score Across 5 Dimensions
Rate your VP from 1–5 on each dimension: Clarity, Differentiation, Proof, Relevance to Buyer Pain, and Actionability. Guided prompts help you score honestly, not generously.
04. 5-Dimension Radar Chart
A visual snapshot showing how your VP performs across all five dimensions. The lopsided pentagon is what makes the gaps impossible to ignore: Clarity at 5, Actionability at 2 tells a story no paragraph can.
06. Benchmark Against Real VPs
Most value propositions score between 12–16 out of 25. A score above 20 is rare. See where you stand compared to the 30+ real VPs we tested while building this tool.
Why This Exists
After 20 years of marketing and product marketing across B2B companies, I noticed every engagement started in the same place: a value proposition that felt right but couldn’t survive contact with real buyers.
So I built a scoring framework. Then I turned it into a tool. The VP Calculator is the free version, no gating, no paywall. Because the first step to fixing your messaging is knowing where it actually breaks.
Simona, Founder of Marketing Shred