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Release Note — VP Calculator v1.0 Marketing Shred Tools | 22 March 2026
What shipped The VP Calculator is a browser-based scoring tool that evaluates a value proposition across five weighted dimensions: Clarity, Differentiation, Proof, Relevance to Buyer Pain, and Actionability. Each dimension is scored 1–5 via guided prompts. Total score range: 5–25. Output Aggregate score with per-dimension breakdown Radar chart visualization of strength/gap profile Dimension-specific improvement suggestions generated on score submission No backend required No
Simona Boccuzzi
6 days ago1 min read


Your Value Proposition Is Costing You Deals
Here’s a Free Calculator to Fix your Value Proposition Try this experiment at your next team meeting. Ask five people to explain your product's value proposition . Not the tagline. Not the elevator pitch. The actual value proposition: the reason a buyer should choose you over every other option, including doing nothing at all. You'll get five different answers. None of them will match what's on your website. I know because I've run this experiment more times than I can count
Simona Boccuzzi
6 days ago5 min read
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