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Ever spent two weeks on a positioning document, circulated it to legal, product, and three layers of leadership? Everyone nodded. Someone said it "really captured the essence." It got approved. And then? Nothing changed. Sales still struggled to explain what you do. Prospects still arrived with the wrong expectations. Your website still sounded like everyone else's. Here's the truth most PMMs won't say out loud: a positioning doc that gets approved internally is not the same

What shipped The VP Calculator is a browser-based scoring tool that evaluates a value proposition across five weighted dimensions: Clarity, Differentiation, Proof, Relevance to Buyer Pain, and Actionability. Each dimension is scored 1–5 via guided prompts. Total score range: 5–25. Output Aggregate score with per-dimension breakdown Radar chart visualization of strength/gap profile Dimension-specific improvement suggestions generated on score submission No backend required No

Here’s a Free Calculator to Fix your Value Proposition Try this experiment at your next team meeting. Ask five people to explain your product's value proposition . Not the tagline. Not the elevator pitch. The actual value proposition: the reason a buyer should choose you over every other option, including doing nothing at all. You'll get five different answers. None of them will match what's on your website. I know because I've run this experiment more times than I can count